Tutorial Description - When it comes to your website you cannot rely on your webmaster or programmers to brand your website. It is vital that your website is created by a branding firm like Glazer and Kalayjian, Inc. and its subsidiary GK namebase who not only are experts at branding, strategy, communications and design, but also have a team of expert programmers to do the back end. You have probably noticed how so many websites look the same or are very confusing, busy and junky… that is because they are done by “web designers”, programmers who also try to be designers, or some kid who is really good on the computer and html becomes a web desinger. This is not the way to do a website, at least a serious one that you to represent your brand and you want positive results.